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Renesas officially announced its membership in the Global Semiconductor Alliance.

Published :9/25/2020 6:34:37 AM

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Tokyo local time September 24, Renesas Electronics Corporation (Renesas Electronics Corporation) officially announced its membership in the Global Semiconductor Alliance (GSA).

Renesas Electronics CEO Shibata Yingli said: "It is a great honor for Renesas to join the Global Semiconductor Alliance this time. As a GSA member, Renesas will actively cooperate with partners and industry colleagues in more in-depth cooperation to accelerate technological progress and promote semiconductors. Industry development."


Jodi Shelton, GSA co-founder and CEO, said: “I am very happy that Renesas can become a member of GSA. Renesas brings a wealth of industry knowledge to the alliance. We look forward to their contribution to our industry activities and alliance resources in the future. Greater contribution. With the continuous development and growth of GSA members, the entire ecosystem of the global semiconductor industry will also become richer and more mature."


GSA is a unique semiconductor technology neutral platform built to promote industry collaboration. After joining GSA, on this platform, global semiconductor industry executives can interact and innovate with colleagues, partners and customers in the industry to accelerate industry development and maximize the return on investment and the value of intellectual capital.


As early as June this year, Renesas Electronics Group announced the further integration of channel partners in China, Taiwan and the Asia-Pacific region to adjust the company's market strategy. As a result, Renesas Electronics will terminate its distribution relationship with WPI Group (World Peace Group, General Assembly Holdings) and reach a strategic cooperation with WT Microelectronics.


Renesas expressed its appreciation and gratitude to WPI for its work and efforts in the strategic partnership. Looking forward to the future, Renesas will focus on the three major distributors in the Asia-Pacific region: Avnet and Future Electronics ( Future Electronics) and Wen Ye Technology.


Eric Cheng, Chairman and CEO of Wenye Technology, said: "I am very pleased that Renesas Electronics can become one of our main business partners. Renesas Electronics has a wide range of product lines, including microcontrollers, microprocessors, SoCs, analog, Power supply, and successful product portfolio reference design solutions. Renesas’ leading highly differentiated products and ecosystem partner solutions allow us to fill more market gaps and meet customer needs in markets and applications."


Chris Allexandre, Senior Vice President of Renesas Electronics, said: “The continuous streamlining of Renesas’ global distribution network allows us to focus on fewer and more sophisticated distribution partners, such as Wenye Technology, to support Renesas’ growth strategy. We continue to develop Renesas’ channel transformation strategy and more targeted areas of focus enable Renesas to win a wider customer base in the mass market and invest more resources to create more demand. At the same time, by streamlining product distribution channels in the computing/server field, we It will be able to provide a higher level of service to customers in Asia."